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BLOOM Festival — Visual Identity
Bloom is a natural science festival held annually in Søndermark, an area between the Copenhagen boroughs of Frederiksberg and Valby. The festival revolves around the natural sciences and addresses everything from the darkness of the universe to the body's microbes. The festival consists of talks, walks, concerts and debates by philosophers, scientists and artists. The goal is to convey the natural science in a contemporary and welcoming manner that engages the participants and the visual identity is based on the organic and living. The typography and, in particular, the brand, acts as an eternal living organism that is constantly moving and producing ideas, all while signaling a festival that changes and intellectually challenges its participants year by year.