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CIFF — Brand Identity
Copenhagen International Fashion Fair (CIFF) is one of the largest and longest-running fashion fairs in Europe. Since 2013, CIFF has become a major bi-annual destination for the international fashion industry. Along the way, it has reinvented the trade show concept and earned the reputation for being one of Europe’s most dynamic and innovative sales platforms. Twice a year, the CIFF platform welcomes nearly 2,000 brands across more than 60,000 square meters of exhibition space. The CIFF platform encompasses CIFF, CIFF YOUTH and CIFF Showrooms, nearly 20,000 square metres of luxury showroom space housing more than 500 brands on a permanent basis. The visual identity is based on a simple typographical placeholder system where the CIFF name is centred at the top, the headline is situated in the bottom of the format, and the content and additional text or imagery is in the middle. Most imagery does not showcase fashion but rather the culture, history and background that fashion is built upon. The visual expression is spacious and leaves room for other brands to be represented.