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Designer F%rum — Visual Identity
Dealing with quality branded products, Designer Forum is the strongest and most established design outlet in Denmark. Once a year, dealers, stores and brands gather in the Forum in Copenhagen to sell collections, unique samples and residual items that have been in stores during the previous year. All items are sold at large discounts during the 2-3 days duration of the fair. The visual identity leans towards the sales aesthetics by actively using the percentage character in the communication in order to indicate the percent reductions in prices. Designer Forum actively uses the percent character to replace other letters in both the logo and the communication around the fair, thereby rapidly and accurately communicating the core of the brand and the business.