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Huset — Visual Identity
As the name implies, Huset (the House), is an important and including place for the public in Copenhagen and prides itself of being the oldest cultural institution in Denmark. The identity is modeled on a part of the house itself, the 70’s neonsign that appears on the front of the building. The sign represents the important cultural history of Huset, but also signifies modern and vibrant city life. In order to create Huset’s visual identity, the original letters from the sign have been key in creating an entire typeface that can be used for Huset’s communication and signs in the future. Done in collaboration with type designer Elias Werner.
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