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Gigtforenigen — Mark/Visual Identity
The Arthritis Association is an NGO patient association working non-profit for people who have arthritis or arthritis-related diseases. They work daily with disease-control and to improve the quality of life of their members and families through education, training and courses. They have been active for the last 80 years and have over 80,000 members who daily focus on the more than 700,000 people in Denmark who have arthritis and this makes Gigtforeningen one of Denmark's largest patient associations. Studio C has redesigned the visual identity as a result of a demand for a more flexible and contemporary visual presence on both analog and digital media. The basic theme of the visual identity is based on a brand and a name feature that can work together or independently. The brand is formed by dots that form a G in order to illustrate a focus on movement - the goal that everyone with arthritis is trying to improve and strengthen.
More to come