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Martin Asbjørn — Brand Identity
Danish designer Martin Asbjørn founded his eponymous menswear brand in 2014 after graduating with a degree in Men’s Tailoring. His aesthetic is luxurious and understated, focusing on craftsmanship, simple details and quality materials. Replacing the idea of confining traditional tailoring with more free-flowing, contemporary silhouettes, the collections are simple and elegant. The brand combines the idea of modern tailoring with relaxed leisurewear to create pieces for the modern man’s daily wardrobe. The identity is based upon a logotype and a logomark. Both are used in communication as well as labeling. The logomark visualizes the masculinity of the brand and serves as an easily recognisable mark across all platforms and mediums. The identity can vary in color and expression, depending on the season or context in which it is used. In that way, the brand will be relevant for years to come.