d line


  • Brand Identity

Founded in 1971 by Danish architect and designer Knud Holscher, d line is one of Denmark’s most famous and recognised design brands. d line primarily deals with grips but also with sanitation and barrier-free solutions. d line collaborates with some of the most renown architects and designers in the world, from Arne Jacobsen and Jean Nouvel to Henning Larsen and Bjarke Ingels. In close collaboration with Norm Architects and d line, we have created a brand strategy and redesigned the visual identity. The goal was to create a one brand strategy with underlying design collections that all support and clearly communicate the brand collectively. The identity is based on the elements of the existing visual identity, dating back to the 1970s. We have reused all components such as colour, typeface and logotype, but re-arranged, modified, simplified and revitalised everything from typography, illustrations and imagery. As a result, d line once again stands out as a contemporary and quality-centred design brand. →

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