Jorgobé

Today, consumers are faced with an overwhelming amount of choices when it comes to skincare products, and many find it impossible to navigate and find the products that are right for their skin. 

People have different skin needs and issues - some struggle with dry skin, some with eczema, and others are looking to treat fine lines. Consumers need different products in their daily skincare routine depending on their skin type.

Together with the founder and CEO of the Danish skincare brand Jorgobé, we developed a brand strategy that amplifies the concept behind Jorgobe´s products, which is Precision Skin Health — a philosophy focusing on creating a streamlined yet effective skincare routine with only a few products: 

Three daily essentials, morning and evening, plus one weekly booster. 

Nothing more, nothing less — just what your skin needs.

This concept shaped Jorgobe´s communication and design across all touchpoints, such as packaging and the website. 

It added an educational dimension to the brand, and we helped develop new copy for all packs with clear instructions to the consumers on how to use Jorgobe´s products and which products go together.

The concept also shaped the update of Jorgobe´s design and strengthened their visual communication with new typography, images, and iconography used across the website, packaging, and social media.  

Beyond function, the new packaging design and communication also provide full transparency, listing all ingredients directly on the product, emphasising Jorgobe´s high focus on safe and well-tolerated ingredients. 

The design creates a delicate, simple, and premium aesthetic for the entire Jorgobe brand experience. 

The signature grey brand colour complements the white primary packaging, while Munken Polar Rough Uncoated paper reinforces the brand’s refined, tactile experience. 

Embossing is applied to all logos and regimen steps on secondary packaging, enhancing the sense of craftsmanship and underscoring Jorgobé’s commitment to precision at every level.