Picture This

Picture This is an annual conference dedicated to empowering film professionals with the tools and knowledge to embrace cutting-edge technology and rethink the filmmaking process. From development to post-production, the event showcases innovations that help filmmakers work smarter and more efficiently across every stage of movie production. 
   Our main focus for developing an identity for Picture This was to create something with a high degree of recognition. Being an annual event, there’s only communication and brand activity once a year, so when Picture This is active, the identity must be noticed - and remembered.
   We brought several different sketches and directions for the design workshop with the client team, and they quickly chose the way forward - an identity built around a simple but significant feature: a moving film roll. The identity makes all elements stand out and ensures recognition across both digital and analog visual communication.
   It was important for the client to acknowledge and nod to the core DNA of filmmaking. The industry is constantly changing and evolving, but when it all comes down to it, film is still moving images put together, regardless of the technological development.
As part of the implementation, we designed a number of posters. They are designed with a reference to the moving image, translating the essence of film into a static yet dynamic format. Developed in multiple sizes and formats, the posters function as a continuous sequence, where typography extends beyond a single surface onto the next, capturing the experience of the ongoing film roll when displayed together. This seamless flow allows the posters to simulate movement while maintaining their impact as standalone pieces. Whether viewed individually or as part of a larger composition, the design ensures a bold and cohesive visual experience.