- Identity design
Summer Bloom was launched in 2021 as an add-on to ‘Bloom’, a natural science festival held annually in Søndermark, Copenhagen. ‘Summer Bloom’ is a family-friendly festival taking place in the beautiful nature of Geopark Odsherred.
The identity design builds on the core elements of Bloom, adding a new bright colour to evoke the feeling of summer and fun-loving festival life. The design is highly approachable and inviting - just like the event itself.